Todd Durkin is an internationally recognized strength, speed and conditioning coach, personal trainer, motivational speaker and author who inspires and educates people worldwide. Durkin has won Personal Trainer of the Year (IDEA and ACE) twice and has been listed as “Top 100 Most Influential People in Health & Fitness” (Greatist) four times.
He owns Fitness Quest 10 in San Diego, which has ranked as one of “America’s Top 10 Gyms” by Men’s Health five times. Fitness Quest 10 provides personal training, therapeutic massages, Pilates, nutrition and, more to people of all ages, shapes, and sizes. His clientele includes everyone from elite professional athletes to people who want to improve their health.
The Foundation of Fitness Quest 10
Fitness Quest 10 is the culmination of Todd Durkin’s professional and personal experiences. After a serious back injury, Durkin spent the next five years focused on healing his back without surgery. He learned to combine the latest innovations in sports science with holistic techniques. Today, that knowledge and focus is applied at Fitness Quest 10, recognized as one of the leading facilities in fitness.
“Regardless if it’s a guy I’ve been working with for years, a NFL quarterback or the lightweight champion of the world, we want to make sure we offer them the best service in training and technology around to monitor their progress.”
A major reason behind Durkin’s success was his never-ending commitment toward serving his clients. As part of that commitment, Durkin never hesitated to travel to learn the latest training techniques or invest in new fitness equipment because his passion was always to help his clients reach their goals.
However, all of that energy and commitment was almost wasted because, for years, he didn’t have a method to measure his clients progress accurately.
For the past sixteen years, Fitness Quest 10 relied on calipers to measure their client’s body fat composition. Each client worked with two or three different trainers, and results would differ based on who was testing. One tester might measure 17 percent body fat while another might test 23 percent body fat. The inconsistency was frustrating for trainers and clients because no one could tell objectively if progress was made.
To control consistency, the number of testers were limited to the most experienced trainers. This meant limited testing opportunities for clients. Some clients were going six months or longer without getting tested. Without the data, Durkin and his team had no objective way of knowing how effective their training methods were.
Durkin tried many different solutions. Hydrostatic weighing provided accurate results but created its own problems. First, many clients were unwilling to strip down into a swimsuit and get into a tank of water in order to get tested. Second, because of the size of the tank, it would be difficult to provide hydrostatic weighing as a service at the facility.
After 16 years, many other trainers would have given up and accepted this problem as unsolvable. But for Durkin, he had to solve this issue if he wanted to achieve his dream of providing the best possible fitness experience.
“In the training world, it’s not about us. It’s about the member and how can you create an experience for them that’s going to be world class, that’s going to be superior, that’s going to be the Ritz Carlton or Nordstrom’s and deliver that experience where they say ‘Wow, this is incredible!’.”
Whenever Durkin faces a question or a challenge that he doesn’t have an answer for, he turns to his mastermind network for help. A mastermind is a network of top professionals that collaborate together to improve their craft. And he found that many members of his network were already using InBody to measure their clients’ body compositions. Durkin was initially skeptical of Bioelectrical Impedance Analysis (BIA), the technology InBody is based on. Durkin had experience with BIA handheld devices and he found those results inaccurate. But at the urging of his mastermind network, he investigated further and he became a believer.
A Solution Trusted By Professionals
Durkin felt that he may have finally found a viable solution when he saw the caliber of organizations that trusted InBody.
“If there are professional sport teams and universities using [InBody], why shouldn’t leading training facilities be using it as well? As trainers and fit pros look for solutions, you want to look for solutions that are going to give you an ROI and keep your client and members happy. I believe InBody is an incredible solution.”
After Durkin brought in the InBody, he quickly saw the potential. Anyone could use the device with ease, whether it be a front desk person or trainer, and be able to test thousands of clients consistently and accurately. And the InBody result sheet printout provided his clients with a wealth of information that they could take home and study on their own time.
Countless people have raved about the helpfulness of the InBody Result Sheet. After finishing a program, people could get their result sheets laminated, bring it home, and show it off to their families. Durkin found that an astounding 90% of people want to get retested. Now instead of having to remind people to come back for a follow-up test, people are scheduling themselves to get tested. Now he and his trainers have the data to better serve their clients. As Durkin likes to say “What gets measured, gets done”.
Tailoring Client Progress With Accurate Data
Initially, the focus was to figure out how to measure body fat composition accurately and consistently. Durkin found the InBody 570 provided those outputs as well as so much more.
Fitness Quest 10’s trainers use the InBody Result Sheet as an educational tool to teach their clients about how the programs were affecting their bodies. Most clients would only focus on weight loss. With the Segmental Lean Analysis section on the result sheets, clients were now able to see and understand the importance of muscle.
Pounds of lean muscle in each segment is shown along with the ability of the segment to support the body’s weight. The segments can then be compared to each other to determine proportionately and to a recommended range as a guide for training.
Clients were also able to learn about something they’ve never thought about before: visceral fat. Everyone knows about subcutaneous fat, the fat that appears right under the skin. But most people don’t know about visceral fat, the fat around the organs. Dangerous health complications are associated with excess visceral fat– and it can’t be measured with calipers. Through his InBody 570, Durkin is able to show how his fitness programs are helping clients lose both visceral and subcutaneous fat to positively impacting their well-being.
The InBody Result sheet measures visceral fat on a scale of 1-20. High visceral fat increases risk for anxiety, cancer, stroke, heart attacks, and other life-risking diseases.
Another important output that clients of Fitness Quest 10 found useful was Basal Metabolic Rate. With BMR, trainers are able to effectively address nutrition for each individual client. Trainers could also use BMR in combination with Fitness Quest 10’s heart tracking technology to a set specific caloric intake target tailored for each individual. So if a client was looking to decrease fat mass, a caloric intake would be set below the BMR plus the addition of calories burned through a workout.
Durkin found that InBody took the guesswork out of creating nutritional plans and exercise recommendations for each of his clients. He could show exactly how his clients were progressing with tangible data.
Investing in His Business
As a responsible business owner, Durkin always asks himself “Is it an expense or is it an investment?” when he brings new technology to his gym.
He found that 90% of his revenue came from existing members and 10% came from client acquisition. And InBody helped generate more revenue from both channels.
The informative outputs from the InBody 570 results sheets encourage his current clients and keep them coming back by showing their progress through numbers they can track. New clients are attracted to Fitness Quest 10 because the InBody allows the facility to offer a unique service.
Integrating the InBody to Boost ROI
InBody has proved to be a valuable recruitment and retention tool. Durkin offers InBody testing as part of the “feeder programs” he runs outside the facility. “Feeder programs” are boot camp style workouts with nutritional support that run for a four-week cycle. By testing before and after the program, new clients can see the immediate impact of their training on their InBody Result Sheets. The Result Sheet has become a great introduction to Fitness Quest 10 and its services.
Durkin has folded the InBody into part of his membership program. Durkin sells membership packages that offer up to four test a year. Anyone that wants personal training services will get the ability to test every 90 days to check their progress in a consistent manner. When people want to test more frequently, they can pay an additional fee to get a test. Because so many people want to test as often as possible, InBody has become a new revenue stream for his facility.
Today, Fitness Quest 10 can now offer a complete and accurate assessment that tests body composition, functional movement, and fitness for each member– which in turn, proves objectively that his services are improving his client’s well-being.
Fitness Quest 10’s Pursuit for Success
For Durkin, InBody has not only been able to solve a 16-year-old challenge, but he has been able to completely revamp his business with this new device. Clients are now educated on visceral fat and nutrition with objective numbers. And by providing InBody tests as a service, Fitness Quest 10 now has a new and continuous revenue stream.
Durkins says that not only is InBody a gold standard for measuring body composition, but InBody is an investment that will help your facility stand out.
“I believe the best and the strongest will survive. When you’re in the fitness industry, you’ve got to offer your clients the best unless you’re looking for a cheap solution. Then you’re going to compete on price. That’s the wrong game to be playing. You want to make sure you can distinguish yourself and do things that are different in your community. What’s going to make you different is assessment. For [Fitness Q10], InBody is one of the best ways that we’re using now to leverage technology and innovation .”
As Durkin says, “I want to surround myself with people that are world class and companies that are world class and that’s why I’m excited to have InBody represented here at Fitness Quest 10.”
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